I have always been told to write the why, what and how a topic will affect the reader. In the case of eCommerce, the audience understands the why. Forrester research published a study that showed the growth of eCommerce from $262 billion in 2013 to a projected $370 billion by 2017. In addition to this revenue growth, employment rates increased from 400,000 individuals in 2013 to an expected 100,000+ growth by 2017. So the why of increased product exposure, better customer service and quicker response time is obvious; the what and how is most important for companies to understand when it comes to eCommerce these days.